Introduction
Every business owner wants to ensure that the customer is satisfied. This means your primary objective is to satisfy your customers and ensuring they feel great about their experience with you. But, the problem is that what appears as a great customer experience for you can be frustrating for the other person on the other end of the interaction.
And sometimes, this could lead to them thinking “The Customer Is Always Right!” This doesn’t mean that there is anything at all wrong with promoting satisfaction and loyalty from your customers. However, it only makes sense that you shouldn’t let the belief that “the customer is always right” make you believe it’s OK to ignore or even condone unacceptable or poor feedback.
The Customer is NOT always right:
The customer is NOT always right. It’s sad, but it’s true. You have your head above water in all your client projects, but some customers are just mean and nasty…sometimes they aren’t even qualified to be paying you actual money for your products/services?
What is the customer trying to do, anyway?
Customers come to you for various reasons. They don’t all want the same things, so you have to know your customers on an individual basis. It is impossible to define an overarching methodology that will work for everyone you deal with. Instead, you have to think about your customers and their particular situation. What is the customer trying to do?
Stop Trying To Change Customers' Minds:
Because the truth is, there's no such thing as a perfect product or service. And for every customer who loves your product, there's another who thinks it could be better.
Trying to change customers' minds doesn't work. It just leads to frustration – yours and theirs.
Customers don't expect you to be perfect. They do expect you to listen and to care enough about their needs that you're willing to make changes they'll appreciate.
Focus on delivering the best service and experience you can, and then give customers the opportunity to express their dissatisfaction if they need to. It's better to have an unhappy customer who feels heard than a happy customer who feels manipulated.
Show customers that you value their input, and that you're glad they took the time to share it with you.
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The Customer IS ESSENTIAL!
The customer is always right, or at least your customer is always right. You can argue that with your mother or spouse all you like, but when it comes to running a successful business, you're going to have to take care of your customers.
Treating customers well isn't just good manners—it's good business. Here are some reasons why:
Customer loyalty
The best way to build a loyal customer base is by doing the basics well. Give customers what they want—whether it's a low price, excellent service, or a product that lasts awhile—and they'll come back for more. They'll also tell their friends about you and make future sales easier. As an added bonus, being known as a helpful company can help attract new customers who are interested in more than just low prices.
Thinking strategically:
If you give customers what they want, they're going to be happy and they're going to keep buying from you. That means no extra marketing expenses down the road. That's not the way everyone thinks, however. Some companies know that new products or service offerings are coming out soon and want to get the word out about them before their competitors do. To that end, they market early and often, giving away lots of free samples.
Administration with a grin and an accommodating disposition:
Service with a smile and a helpful attitude to your customers will go a long way in gaining repeat business.
The most important aspect of good customer service is having an attitude of helpfulness. Continuously be amenable and considerate to your clients. If they are not sure what they want, offer them suggestions and help them choose the right merchandise for their needs. Offer to show them how an item works or how to use it.
If you have any questions about the product you are selling, try to find out the answers before you speak with a customer so that you do not waste their time. Make sure that all information is displayed on the packaging. Remember that the customer may be purchasing this product as a gift for someone else, so include any relevant details about usage or care in the packaging. Always provide correct change when providing cash transactions or refunds and always make sure that customers receive accurate change if they are paying by credit card or debit card.
Be Informative:
Content marketing is not a new idea, but it's being redefined every day. There are many ways to plan content and reach out to your target audience, but you have to keep in mind the main purpose: be informative.
We know that you want people to visit your website, so why not make it easy for them? Give them valuable information that they can't find anywhere else. In doing this, they will find your content useful and will want to return to your website time after time.
Be Professional:
Being professional is not just dressing in suit and tie. It's how you talk to your customer.
Looking like a professional and talking like a professional will make you more confident in dealing with your customers.
Spend some time in front of the mirror to practice your professional voice and look. At first, it will be a little awkward but with practice you are going to feel more confident.
Conclusion
The biggest issue with this mentality is that the Customer is never wrong. What I mean by this is that we don’t necessarily assume that the customer’s complaint is correct, but we always treat it as legitimate – and if the customer is upset with our response, we assume it’s because of how we handled things, not because his or her complaint was illegitimate to begin with. This creates an environment where employees feel as though they can never be right in handling a customer issue, and therefore take far longer to resolve them or try to walk away from legitimate complaints altogether.
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